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Catch 22 Rebrand

After graduation, I was searching for something to expand my skills and increase my chances of getting into the creative industries. I joined TikTok Creative Academy’s partnership with stonewall which aimed to help build young queer people’s skills and assist them into their creative careers. By the end of our month of training, we were put into groups and given the brief to rebrand the company Catch 22. I was the team leader and assigned roles and made creative decisions to keep the brand identity consistent. I overlooked the creation of the website, newsletter, social media posts and the final pitch of our rebrand to the rest of the course and professionals from stonewall who came in to assess us. I was also the illustrator for our rebrand and created a series of posters, social media ads and additional digital illustrations for the web page using procreate.

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